Useful material includes the challenged advertising or communication in its original form, information on the period and distribution channel, reliable details of the audience reached and the previous correspondence. For pending proceedings, the claim, pleadings, hearing records, decisions and appeal documents should also be available.
A clear description of the intended clarification is equally helpful. Is a false impression among existing customers to be corrected, did the matter reach the wider public, or is only a limited trade audience affected? This informs the review of medium and scope but does not replace the court’s determination.
A party that already holds a publication authorisation should provide its exact wording, specified period, designated medium and cost provisions. This reduces the risk of publishing outside the authority granted by the court.